Here was our agenda:
1. Sponsorship Panel
Sponsorship: A Futuristic Music Industry Strategy Effectively pairing the right artists with the right brands can lead to lucrative and mutually beneficial end results. What are some of the newest concepts around this fast growing strategy? How can managers and other entities in the industry utilize this concept? M
MODERATOR:
Marcie Cardwell
PANELISTS:
Maurice Bernstein
Andre Gaccetta
Dave Santaniello
Jay B. Ziskrout
We talked to some great and amazing panelists letting us know about band branding. They informed us it's all about "pounding the phones" really reaching out to venues and companies that could benefit from your artist. If you want money though, you really need to build a fan base otherwise there's nothing in it for the brand whom now have risen their funding to tours and bands up to 75%. That's a lot of opportunity.
2. Universal Music Group.
We were able to tour the offices of Universal Music Group, an obnoxiously huge building near Times Square. We met regional directors, artist development reps, digital sales people, and more. They were very helpful informing us their views on the music industry and what's happening in NYC. We may be meeting up with them again later in this trip.
3. Alumni Event
A friend of mine, Umaar hooked us up with an alumni of Columbia event in NYC where they bought us drinks and food as well as encouraging us to network. Zack and I met some great people from theater to film to marketing companies and some guy who plays the citar. It's crazy how Columbia students continue in the arts and pursue further, it's as if they never left but they did and now are just doing there passion as they were for money.
4. 205 Club
We checked this show out first. The venue was an obvious knock off of Any Warhol's factory, completely covered in silver aluminum foil and brillo pads and fifties products hanging behind the bar. Guess who waltzed in???? GEORGE CLINTON was in the club. He just went to the back and chilled like a pimp. We started to watch some band that Zack admired almost too much called Calum Cullie ( I think that may be totally wrong) It's a guy who sings and uses a kick drum with a guitar player by his side. It was crazy.
5. Bowery Poetry Club
So Many Dynamos was an artist with the highest energy in a show that I have seen. One of the most unique bands I've come across with electro, alt rock, touch of metal, and pop in one. Check them out here: http://www.myspace.com/somanydynamos. They had the best live show.
6. Bobs Bar
We made it! Finally we get to meet Tiffany Hardin, former SPB president and works with some high class Marketing companies such as Violator and Jay Z's new marketing company. She is the reason I am here today! Thanks Tiffany! She helped Zack and I with some insight of the urban music scene at Bob's where all the crew ended up in Chicago from Ruben at Atlantic to Mobillions and Mic Terror. It's family.
The boys went out to get some food and maybe do some "art." I can't wait to see what really happens. I will add pictures tomorrow morning!
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